SEC Form 4

FORM 4		UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940	OMB APPROVAL OMB Number: 3235-0287 Estimated average burden hours per response: 0.5
	Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person* KOCH C JAMES (Last) (First) (Middle) C/O THE BOSTON BEER COMPANY ONE DESIGN CENTER PLACE, SUITE 850 (Street) BOSTON MA 02210 (City) (State) (Zip)	2. Issuer Name and Ticker or Trading Symbol BOSTON BEER CO INC [ SAM ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X Director X 10% Owner X Officer (give title below) Other (specify below) Chairman
	3. Date of Earliest Transaction (Month/Day/Year) 09/14/2020
	4. If Amendment, Date of Original Filed (Month/Day/Year)	6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common	09/14/2020		S(1)		300	D	$851.47(2)	95,121(3)	D
Class A Common	09/14/2020		S(1)		39	D	$853.11(4)	95,082(3)	D
Class A Common	09/14/2020		S(1)		61	D	$854.28(5)	95,021(3)	D
Class A Common	09/14/2020		S(1)		364	D	$855.82(6)	94,657(3)	D
Class A Common	09/14/2020		S(1)		137	D	$856.53(7)	94,520(3)	D
Class A Common	09/14/2020		S(1)		478	D	$857.81(8)	94,042(3)	D
Class A Common	09/14/2020		S(1)		223	D	$858.9(9)	93,819(3)	D
Class A Common	09/14/2020		S(1)		451	D	$860.54(10)	93,368(3)	D
Class A Common	09/14/2020		S(1)		261	D	$861.7(11)	93,107(3)	D
Class A Common	09/14/2020		S(1)		306	D	$863.11(12)	92,801(3)	D
Class A Common	09/14/2020		S(1)		400	D	$864.93(13)	92,401(3)	D
Class A Common	09/14/2020		S(1)		889	D	$865.9(14)	91,512(3)	D
Class A Common	09/14/2020		S(1)		523	D	$866.97(15)	90,989(3)	D
Class A Common	09/14/2020		S(1)		828	D	$868.07(16)	90,161(3)	D
Class A Common	09/14/2020		S(1)		774	D	$869.39(17)	89,387(3)	D
Class A Common	09/14/2020		S(1)		501	D	$870.34(18)	88,886(3)	D
Class A Common	09/14/2020		S(1)		1,023	D	$871.62(19)	87,863(3)	D
Class A Common	09/14/2020		S(1)		466	D	$872.94(20)	87,397(3)	D
Class A Common	09/14/2020		S(1)		443	D	$873.83(21)	86,954(3)	D
Class A Common	09/14/2020		S(1)		705	D	$875.09(22)	86,249(3)	D
Class A Common	09/14/2020		S(1)		628	D	$876.15(23)	85,621(3)	D
Class A Common	09/14/2020		S(1)		200	D	$876.79(24)	85,421(3)	D
Class A Common								64,227	I	By Foundation managed by Reporting Person
Class A Common								44,248	I	By Descendant's Trust
Class A Common								23,486	I	Custodian for children under UGTMA
Class A Common								5,000	I	By Trust as Trustee
Class A Common								3,656	I	By spouse as custodian for children under UGTMA
Class A Common								2,532	I	By spouse in trust for children

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 29, 2020.

2. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $851.29 to $851.56. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

3. The shares reported include 343 shares of restricted stock subject to vesting conditions.

4. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 39 shares is from $852.97 to $853.96. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

5. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 61 shares is from $854.05 to $854.28. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

6. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 364 shares is from $855.43 to $856.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

7. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 137 shares is from $856.43 to $857.42. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

8. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 478 shares is from $857.44 to $858.40. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

9. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 223 shares is from $858.70 to $859.56. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

10. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 451 shares is from $860.22 to $861.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

11. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 261 shares is from $861.38 to $861.83. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

12. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 306 shares is from $862.53 to $863.48. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

13. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $864.28 to $865.24. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

14. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 889 shares is from $865.40 to $866.35. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

15. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 523 shares is from $866.43 to $867.28. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

16. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 828 shares is from $867.51 to $868.39. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

17. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 774 shares is from $868.74 to $869.66. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

18. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 501 shares is from $869.91 to $870.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

19. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,023 shares is from $871.03 to $872.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

20. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 466 shares is from $872.47 to $873.45. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

21. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 443 shares is from $873.47 to $874.11. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

22. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 705 shares is from $874.59 to $875.35. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

23. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 628 shares is from $875.72 to $876.60. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

24. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $876.75 to $876.83. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Remarks:

	Michael G. Andrews under POA for the benefit of Koch C. James	09/15/2020
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.