SEC Filing | The Boston Beer Company

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SEC FORM 4 SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Fisher Cynthia A

(Last)

(First)

(Middle)

186 PARK STREET

(Street)

NEWTON

02458

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [ SAM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
11/04/2020

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common	11/04/2020		M		275	A	$151.49	675	D
Class A Common	11/04/2020		S		275	D	$1,030.83	400	D
Class A Common	11/03/2020		S⁽¹⁾		100	D	$1,013.27	51,027	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		218	D	$1,016.91⁽²⁾	50,809	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		175	D	$1,018.08⁽³⁾	50,634	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		18	D	$1,019.7⁽⁴⁾	50,616	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		100	D	$1,020.62	50,516	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		205	D	$1,022.57⁽⁵⁾	50,311	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		300	D	$1,025.5⁽⁶⁾	50,011	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		500	D	$1,027.88⁽⁷⁾	49,511	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		1,464	D	$1,028.8⁽⁸⁾	48,047	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		1,320	D	$1,030⁽⁹⁾	46,727	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		100	D	$1,030.91	46,627	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		300	D	$1,032.88⁽¹⁰⁾	46,327	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		200	D	$1,035	46,127	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		400	D	$1,037.19	45,727	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		500	D	$1,038.39⁽¹¹⁾	45,227	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		400	D	$1,040.13⁽¹²⁾	44,827	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		200	D	$1,041.08⁽¹³⁾	44,627	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		300	D	$1,042.38⁽¹⁴⁾	44,327	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		500	D	$1,043.36⁽¹⁵⁾	43,827	I	By Foundation managed by Reporting Person
Class A Common	11/04/2020		S⁽¹⁾		200	D	$1,045.41⁽¹⁶⁾	43,627	I	By Foundation managed by Reporting Person
Class A Common								23,487	I	By spouse as custodian for children under UGTMA
Class A Common								3,656	I	Custodian for children under UGTMA
Class A Common								2,532	I	As trustee in trust for children

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Stock option (Right to Buy)	$151.49	11/03/2020		M			275	05/29/2013	05/28/2023	Class A Common	275	$0.00	819	D

Explanation of Responses:

1. The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Foundation on August 6, 2020. The shares are held by a Foundation managed by the Reporting Person's Spouse. The Reporting Person serves on the Board of Directors of the Foundation, but expressly disclaims beneficial ownership of the shares.

2. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 218 shares is from $1016.19 to $1017.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

3. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 175 shares is from $1017.85 to $1018.7. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

4. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 18 shares is from $1019.41 to $1019.86. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

5. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 205 shares is from $1022.32 to $1023.08 The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

6. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1025.17 to $1026.13. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

7. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $1027.37 to $1028.28. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

8. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,464 shares is from $1028.52 to $1029.31. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

9. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,320 shares is from $1029.70 to $1030.07. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

10. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1032.79 to $1033.06. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

11. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $1038.25 to $1038.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

12. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $1039.83 to $1040.31. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

13. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1040.84 to $1041.33. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

14. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1041.94 to $1042.79. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

15. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $1043.11 to $1043.82. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

16. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1045.00 to $1045.83. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Remarks:

	Michael G. Andrews under POA for the benefit of Cynthia A. Fisher	11/05/2020
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.