SEC Filing | The Boston Beer Company

View:

SEC FORM 4 SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Geist John C

(Last)

(First)

(Middle)

C/O THE BOSTON BEER COMPANY, INC.

ONE DESIGN CENTER PLACE

(Street)

BOSTON

02210

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [ SAM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
Chief Sales Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/04/2021

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common	01/04/2021		M⁽¹⁾		1,008	A	$191.1	5,596⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		1,008	D	$991.14	4,588⁽²⁾	D
Class A Common	01/04/2021		M⁽¹⁾		12,524	A	$201.91	17,112⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		94	D	$935.68⁽³⁾	17,018⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		6	D	$936.97⁽⁴⁾	17,012⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		753	D	$938.56⁽⁵⁾	16,259⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		1,039	D	$939.18⁽⁶⁾	15,220⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		1,180	D	$940.47⁽⁷⁾	14,040⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		1,229	D	$941.42⁽⁸⁾	12,811⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		500	D	$942.53⁽⁹⁾	12,311⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		800	D	$943.52⁽¹⁰⁾	11,511⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		200	D	$944.42	11,311⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		161	D	$945.87⁽¹¹⁾	11,150⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		429	D	$947.29⁽¹²⁾	10,721⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		271	D	$948.53⁽¹³⁾	10,450⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		297	D	$949.04⁽¹⁴⁾	10,153⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		408	D	$950.53⁽¹⁵⁾	9,745⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		548	D	$952.65⁽¹⁶⁾	9,197⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		432	D	$953.67⁽¹⁷⁾	8,765⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		320	D	$954.78⁽¹⁸⁾	8,445⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		107	D	$956.67⁽¹⁹⁾	8,338⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		98	D	$958.74⁽²⁰⁾	8,240⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		45	D	$960⁽²¹⁾	8,195⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		168	D	$961.69⁽²²⁾	8,027⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		108	D	$962.22⁽²³⁾	7,919⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		325	D	$963.7⁽²⁴⁾	7,594⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		583	D	$964.35⁽²⁵⁾	7,011⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		397	D	$965.44⁽²⁶⁾	6,614⁽²⁾	D
Class A Common	01/04/2021		S⁽¹⁾		150	D	$967.6⁽²⁷⁾	6,464⁽²⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Stock Option (Right to Buy)	$191.1	01/04/2021		M⁽¹⁾			1,008	03/01/2020⁽²⁸⁾	12/31/2027	Class A Common	1,008	$0.00	0.00	D
Stock Option (Right to Buy)	$201.91	01/04/2021		M⁽¹⁾			12,524	01/01/2021⁽²⁹⁾	12/31/2025	Class A Common	12,524	$0.00	0.00	D

Explanation of Responses:

1. The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

2. The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

3. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 94 shares is from $935.57 to $936.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

4. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 6 shares is from $936.83 to $937.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

5. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 753 shares is from $937.99 to $938.93. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

6. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,039 shares is from $938.99 to $939.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

7. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,180 shares is from $940.00 to $940.98. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

8. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,229 shares is from $941.00 to $941.88. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

9. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $942.11 to $943.07. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

10. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $943.11 to $944.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

11. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 161 shares is from $945.76 to $945.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

12. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 429 shares is from $946.81 to $947.67. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

13. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 271 shares is from $947.85 to $948.81. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

14. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 297 shares is from $948.87 to $949.70. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

15. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 408 shares is from $949.98 to $950.93. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

16. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 548 shares is from $952.17 to $953.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

17. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 432 shares is from $953.41 to $954.39. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

18. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 320 shares is from $954.53 to $955.12. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

19. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 107 shares is from $956.66 to $957.33. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

20. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 98 shares is from $958.70 to $959.01. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

21. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 45 shares is from $960.00 to $960.01. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

22. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 168 shares is from $961.00 to $961.87. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

23. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 108 shares is from $962.00 to $962.42. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

24. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 325 shares is from $963.25 to $964.01. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

25. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 583 shares is from $964.25 to $965.22. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

26. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 397 shares is from $965.27 to $966.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

27. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 150 shares is from $967.00 to $967.99. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

28. The option vests in three annual installments: the first on March 1, 2020, and the final vesting on January 1, 2022, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.

29. The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.

Remarks:

	Michael G. Andrews under POA for the benefit of John C. Geist	01/05/2021
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.