United States securities and exchange commission logo September 13, 2022 Frank Smalla Chief Financial Officer BOSTON BEER CO INC One Design Center Place, Suite 850 Boston, MA 02210 Re: BOSTON BEER CO INC Form 10-K for the fiscal year ended December 25, 2021 Filed February 22, 2022 Form 10-Q for the quarterly period ended June 25, 2022 Filed July 21, 2022 File No. 1-14092 Dear Mr. Smalla: We have limited our review of your filing to the financial statements and related disclosures and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to these comments within ten business days by providing the requested information or advise us as soon as possible when you will respond. If you do not believe our comments apply to your facts and circumstances, please tell us why in your response. After reviewing your response to these comments, we may have additional comments. Form 10-K for the fiscal year ended December 25, 2021 Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations Results of Operations, page 32 1. Your risk factor disclosure on page 21 indicates that supply constraints have impacted your production schedules and increased can cost, as a result of using a more expensive supplier. In future filings please specifically address whether these challenges have materially impacted your results of operations or capital resources and quantify, to the extent possible, how your sales, profits, and/or liquidity have been impacted. Frank Smalla FirstName LastNameFrank BOSTON BEER CO INC Smalla Comapany 13, September NameBOSTON 2022 BEER CO INC September Page 2 13, 2022 Page 2 FirstName LastName 2. Your disclosure on page 33 references higher material costs contributing to increased cost of goods sold. In future filings, please identify the individual material contributors to changes in your cost structure and quantify the impact of each factor. In this regard, we note your disclosure on page 24 indicating that the cost of hops has been rising in recent years and your disclosure on page 25 indicating that increased energy costs could increase the costs of ingredients and supplies. Form 10-Q for the quarterly period ended June 25, 2022 Notes to Condensed Consolidated Financial Statements J. Income Taxes, page 14 3. We note you present an effective tax rate excluding the impact of ASU 2016-09, which appears to be a non-GAAP measure. Please refer to the guidance in Item 10(e)(1)(ii)(C) of Regulation S-K which addresses the presentation of non-GAAP measures on the face of, or in the notes to, your financial statements. Please revise your future filings accordingly. Also, revise your related disclosures on pages 20 and 22 in MD&A to provide all disclosures required by Item 10(e) of Regulation S-K. Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations Results of Operations, page 19 4. We refer to your discussion of cost of goods sold. In future filings where you describe two or more factors that contributed to a material change in a financial statement line item between periods, please quantify each material factor that contributed to the overall change in that line item. Refer to Item 303 of Regulation S-K and Section III.D of SEC Release No. 33-6835. In closing, we remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. You may contact Mindy Hooker at (202) 551-3732 or Kevin Stertzel at (202) 551- 3723 with any questions. Sincerely, Division of Corporation Finance Office of Manufacturing