

<!-- EDGAR Online I-Metrix Xcelerate Instance Document, based on XBRL 2.1  http://www.edgar-online.com/ -->
<!-- Version:  6.14.9 -->
<!-- Round: 4 -->
<!-- Creation date: 2012-05-01T00:33:38Z -->
<!-- Copyright (c) 2005-2011 EDGAR Online, Inc. All Rights Reserved. -->
<xbrl xmlns="http://www.xbrl.org/2003/instance" xmlns:xbrll="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:iso4217="http://www.xbrl.org/2003/iso4217" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:country="http://xbrl.sec.gov/country/2011-01-31" xmlns:dei="http://xbrl.sec.gov/dei/2011-01-31" xmlns:invest="http://xbrl.sec.gov/invest/2011-01-31" xmlns:nonnum="http://www.xbrl.org/dtr/type/non-numeric" xmlns:num="http://www.xbrl.org/dtr/type/numeric" xmlns:sam="http://www.bostonbeer.com/20120331" xmlns:us-gaap="http://fasb.org/us-gaap/2011-01-31" xmlns:us-types="http://fasb.org/us-types/2011-01-31" xmlns:xbrldi="http://xbrl.org/2006/xbrldi" xmlns:xbrldt="http://xbrl.org/2005/xbrldt">
  <xbrll:schemaRef xlink:type="simple" xlink:arcrole="http://www.xbrl.org/2003/linkbase" xlink:href="sam-20120331.xsd" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xbrll="http://www.xbrl.org/2003/linkbase" />
  <us-gaap:RecordedUnconditionalPurchaseObligation contextRef="eol_PE3179----1210-Q0002_STD_0_20120403_0_446993x543774_452505x455866" unitRef="iso4217_USD" decimals="-5" id="id_21744_59881829-60B6-477B-805E-FB6070932332_2002_1">5500000</us-gaap:RecordedUnconditionalPurchaseObligation>
  <dei:EntityCommonStockSharesOutstanding contextRef="eol_PE3179----1210-Q0002_STD_0_20120427_0_453257x447425" unitRef="shares" decimals="INF" id="id_21744_790E69CC-3552-4C25-8DF2-51EB164582B7_1002_500008">4107355</dei:EntityCommonStockSharesOutstanding>
  <dei:EntityCommonStockSharesOutstanding contextRef="eol_PE3179----1210-Q0002_STD_0_20120427_0_453257x450712" unitRef="shares" decimals="INF" id="id_21744_790E69CC-3552-4C25-8DF2-51EB164582B7_2002_500006">8784713</dei:EntityCommonStockSharesOutstanding>
  <us-gaap:CashAndCashEquivalentsAtCarryingValue contextRef="eol_PE3179----1210-Q0002_STD_0_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1002_29">45322000</us-gaap:CashAndCashEquivalentsAtCarryingValue>
  <us-gaap:OtherAssetsNoncurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_10">2263000</us-gaap:OtherAssetsNoncurrent>
  <us-gaap:DeferredTaxAssetsNetCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_7">4363000</us-gaap:DeferredTaxAssetsNetCurrent>
  <us-gaap:AccumulatedOtherComprehensiveIncomeLossNetOfTax contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_34">-838000</us-gaap:AccumulatedOtherComprehensiveIncomeLossNetOfTax>
  <us-gaap:LiabilitiesCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_17">61341000</us-gaap:LiabilitiesCurrent>
  <us-gaap:RetainedEarningsAccumulatedDeficit contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_35">50881000</us-gaap:RetainedEarningsAccumulatedDeficit>
  <us-gaap:PrepaidExpenseAndOtherAssetsCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_6">14568000</us-gaap:PrepaidExpenseAndOtherAssetsCurrent>
  <us-gaap:AccountsReceivableNetCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_3">24801000</us-gaap:AccountsReceivableNetCurrent>
  <us-gaap:Assets contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_12">277534000</us-gaap:Assets>
  <us-gaap:InventoryNet contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_5">38130000</us-gaap:InventoryNet>
  <us-gaap:CommitmentsAndContingencies contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" xsi:nil="true" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_21" />
  <us-gaap:InventoryRawMaterialsNetOfReserves contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_87BFD129-1A48-44CA-B199-22F1631809CD_1_0">23089000</us-gaap:InventoryRawMaterialsNetOfReserves>
  <us-gaap:AssetsCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_8">120023000</us-gaap:AssetsCurrent>
  <us-gaap:LineOfCredit contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-6" id="id_21744_D254B9D2-F563-4E60-8718-D281F997C026_1001_2">0</us-gaap:LineOfCredit>
  <us-gaap:Goodwill contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_11">2540000</us-gaap:Goodwill>
  <us-gaap:UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-5" id="id_21744_380CE27C-A153-4A0A-A3CB-DE1445F52CF5_1_0">900000</us-gaap:UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued>
  <us-gaap:OtherLiabilitiesNoncurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_19">3268000</us-gaap:OtherLiabilitiesNoncurrent>
  <us-gaap:CashAndCashEquivalentsAtCarryingValue contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_2">38161000</us-gaap:CashAndCashEquivalentsAtCarryingValue>
  <us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_4">90000</us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent>
  <us-gaap:InventoryFinishedGoodsNetOfReserves contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_87BFD129-1A48-44CA-B199-22F1631809CD_1_2">9526000</us-gaap:InventoryFinishedGoodsNetOfReserves>
  <us-gaap:DeferredTaxLiabilitiesNoncurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_18">17349000</us-gaap:DeferredTaxLiabilitiesNoncurrent>
  <us-gaap:LiabilitiesAndStockholdersEquity contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_37">277534000</us-gaap:LiabilitiesAndStockholdersEquity>
  <us-gaap:AdditionalPaidInCapitalCommonStock contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_33">145404000</us-gaap:AdditionalPaidInCapitalCommonStock>
  <us-gaap:StockholdersEquity contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_36">195576000</us-gaap:StockholdersEquity>
  <us-gaap:LineOfCreditFacilityCurrentBorrowingCapacity contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-5" id="id_21744_D254B9D2-F563-4E60-8718-D281F997C026_1001_0">50000000</us-gaap:LineOfCreditFacilityCurrentBorrowingCapacity>
  <us-gaap:PropertyPlantAndEquipmentNet contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_9">152708000</us-gaap:PropertyPlantAndEquipmentNet>
  <us-gaap:Liabilities contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_20">81958000</us-gaap:Liabilities>
  <us-gaap:AccountsPayableCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_15">22497000</us-gaap:AccountsPayableCurrent>
  <us-gaap:InventoryWorkInProcessNetOfReserves contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_87BFD129-1A48-44CA-B199-22F1631809CD_1_1">5515000</us-gaap:InventoryWorkInProcessNetOfReserves>
  <us-gaap:UnrecognizedTaxBenefits contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-5" id="id_21744_7C17F090-02A2-4539-95AF-D679658268D3_1_0">1700000</us-gaap:UnrecognizedTaxBenefits>
  <sam:NumberOfOtherStatesInWhichEntityIsBeingAudited contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="State" decimals="INF" id="id_21744_75963A19-EBB6-4174-B7A6-B52907DDAF5E_2003_2">1</sam:NumberOfOtherStatesInWhichEntityIsBeingAudited>
  <sam:ConvertibleSharesExchangeRatio contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="shares" decimals="INF" id="id_21744_624888C7-F077-4B88-B469-4E7BA0480DB2_1001_1">1</sam:ConvertibleSharesExchangeRatio>
  <sam:AccruedLiabilitiesAndOtherLiabilities contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1_16">38844000</sam:AccruedLiabilitiesAndOtherLiabilities>
  <us-gaap:RecordedUnconditionalPurchaseObligation contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_446993x494817" unitRef="iso4217_USD" decimals="-5" id="id_21744_65E0AD10-D066-4AFE-8CF7-E4218B7DEF60_1001_0">31900000</us-gaap:RecordedUnconditionalPurchaseObligation>
  <us-gaap:RecordedUnconditionalPurchaseObligation contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_446993x494818" unitRef="iso4217_USD" decimals="-5" id="id_21744_59881829-60B6-477B-805E-FB6070932332_1001_0">5800000</us-gaap:RecordedUnconditionalPurchaseObligation>
  <us-gaap:RecordedUnconditionalPurchaseObligation contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_451419x469653" unitRef="iso4217_USD" decimals="-5" id="id_21744_0555EBBB-272B-4482-BE4E-D14C63298EDC_1001_0">11400000</us-gaap:RecordedUnconditionalPurchaseObligation>
  <us-gaap:RecordedUnconditionalPurchaseObligation contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_451419x469865" unitRef="iso4217_USD" decimals="-5" id="id_21744_EA18927C-5329-413C-9E8C-8455D514BAA4_1001_0">3800000</us-gaap:RecordedUnconditionalPurchaseObligation>
  <sam:OtherCommitmentsRelatedToBreweryAcquisition contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_452537x543770" unitRef="iso4217_USD" decimals="-5" id="id_21744_8AE8A5A9-E776-48A3-B997-3D1E84264DF6_2001_1">2100000</sam:OtherCommitmentsRelatedToBreweryAcquisition>
  <us-gaap:CommonStockValue contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x447425" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1001_28">41000</us-gaap:CommonStockValue>
  <us-gaap:CommonStockSharesOutstanding contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x447425" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1001_32">4107355</us-gaap:CommonStockSharesOutstanding>
  <us-gaap:CommonStockParOrStatedValuePerShare contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x447425" unitRef="iso4217_USD_per_shares" decimals="2" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1001_29">0.01</us-gaap:CommonStockParOrStatedValuePerShare>
  <us-gaap:CommonStockSharesIssued contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x447425" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1001_31">4107355</us-gaap:CommonStockSharesIssued>
  <us-gaap:CommonStockSharesAuthorized contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x447425" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1001_30">4200000</us-gaap:CommonStockSharesAuthorized>
  <us-gaap:CommonStockValue contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x450712" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2001_23">88000</us-gaap:CommonStockValue>
  <us-gaap:CommonStockSharesOutstanding contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x450712" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2001_27">8790856</us-gaap:CommonStockSharesOutstanding>
  <us-gaap:CommonStockParOrStatedValuePerShare contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x450712" unitRef="iso4217_USD_per_shares" decimals="2" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2001_24">0.01</us-gaap:CommonStockParOrStatedValuePerShare>
  <us-gaap:CommonStockSharesIssued contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x450712" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2001_26">8790856</us-gaap:CommonStockSharesIssued>
  <us-gaap:CommonStockSharesAuthorized contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x450712" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2001_25">22700000</us-gaap:CommonStockSharesAuthorized>
  <us-gaap:ProductWarrantyAccrual contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_453903x493989_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_2002_4">9000</us-gaap:ProductWarrantyAccrual>
  <us-gaap:ProductWarrantyAccrual contextRef="eol_PE3179----1210-Q0002_STD_0_20120331_0_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_2004_4">9000</us-gaap:ProductWarrantyAccrual>
  <us-gaap:CashAndCashEquivalentsAtCarryingValue contextRef="eol_PE3179----1210-Q0002_STD_0_20101226_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2001_28">48969000</us-gaap:CashAndCashEquivalentsAtCarryingValue>
  <us-gaap:OtherAssetsNoncurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_10">1802000</us-gaap:OtherAssetsNoncurrent>
  <us-gaap:DeferredTaxAssetsNetCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_7">4363000</us-gaap:DeferredTaxAssetsNetCurrent>
  <us-gaap:AccumulatedOtherComprehensiveIncomeLossNetOfTax contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_34">-838000</us-gaap:AccumulatedOtherComprehensiveIncomeLossNetOfTax>
  <us-gaap:LiabilitiesCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_17">67049000</us-gaap:LiabilitiesCurrent>
  <us-gaap:RetainedEarningsAccumulatedDeficit contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_35">47119000</us-gaap:RetainedEarningsAccumulatedDeficit>
  <us-gaap:PrepaidExpenseAndOtherAssetsCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_6">14605000</us-gaap:PrepaidExpenseAndOtherAssetsCurrent>
  <us-gaap:AccountsReceivableNetCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_3">23233000</us-gaap:AccountsReceivableNetCurrent>
  <us-gaap:Assets contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_12">272488000</us-gaap:Assets>
  <us-gaap:InventoryNet contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_5">34072000</us-gaap:InventoryNet>
  <us-gaap:CommitmentsAndContingencies contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" xsi:nil="true" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_21" />
  <us-gaap:InventoryRawMaterialsNetOfReserves contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_87BFD129-1A48-44CA-B199-22F1631809CD_2_0">21191000</us-gaap:InventoryRawMaterialsNetOfReserves>
  <us-gaap:AssetsCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_8">125723000</us-gaap:AssetsCurrent>
  <us-gaap:Goodwill contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_11">1377000</us-gaap:Goodwill>
  <us-gaap:UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-5" id="id_21744_380CE27C-A153-4A0A-A3CB-DE1445F52CF5_2_0">1000000</us-gaap:UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued>
  <us-gaap:OtherLiabilitiesNoncurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_19">3345000</us-gaap:OtherLiabilitiesNoncurrent>
  <us-gaap:CashAndCashEquivalentsAtCarryingValue contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_2">49450000</us-gaap:CashAndCashEquivalentsAtCarryingValue>
  <us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_4">66000</us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent>
  <us-gaap:InventoryFinishedGoodsNetOfReserves contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_87BFD129-1A48-44CA-B199-22F1631809CD_2_2">6211000</us-gaap:InventoryFinishedGoodsNetOfReserves>
  <us-gaap:DeferredTaxLiabilitiesNoncurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_18">17349000</us-gaap:DeferredTaxLiabilitiesNoncurrent>
  <us-gaap:LiabilitiesAndStockholdersEquity contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_37">272488000</us-gaap:LiabilitiesAndStockholdersEquity>
  <us-gaap:AdditionalPaidInCapitalCommonStock contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_33">138336000</us-gaap:AdditionalPaidInCapitalCommonStock>
  <us-gaap:StockholdersEquity contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_36">184745000</us-gaap:StockholdersEquity>
  <us-gaap:PropertyPlantAndEquipmentNet contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_9">143586000</us-gaap:PropertyPlantAndEquipmentNet>
  <us-gaap:Liabilities contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_20">87743000</us-gaap:Liabilities>
  <us-gaap:AccountsPayableCurrent contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_15">18806000</us-gaap:AccountsPayableCurrent>
  <us-gaap:InventoryWorkInProcessNetOfReserves contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_87BFD129-1A48-44CA-B199-22F1631809CD_2_1">6670000</us-gaap:InventoryWorkInProcessNetOfReserves>
  <us-gaap:UnrecognizedTaxBenefits contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-5" id="id_21744_7C17F090-02A2-4539-95AF-D679658268D3_2_0">1900000</us-gaap:UnrecognizedTaxBenefits>
  <sam:AccruedLiabilitiesAndOtherLiabilities contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2_16">48243000</sam:AccruedLiabilitiesAndOtherLiabilities>
  <us-gaap:CommonStockValue contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x447425" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1002_28">41000</us-gaap:CommonStockValue>
  <us-gaap:CommonStockSharesOutstanding contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x447425" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1002_32">4107355</us-gaap:CommonStockSharesOutstanding>
  <us-gaap:CommonStockParOrStatedValuePerShare contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x447425" unitRef="iso4217_USD_per_shares" decimals="2" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1002_29">0.01</us-gaap:CommonStockParOrStatedValuePerShare>
  <us-gaap:CommonStockSharesIssued contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x447425" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1002_31">4107355</us-gaap:CommonStockSharesIssued>
  <us-gaap:CommonStockSharesAuthorized contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x447425" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_1002_30">4200000</us-gaap:CommonStockSharesAuthorized>
  <us-gaap:CommonStockValue contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x450712" unitRef="iso4217_USD" decimals="-3" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2002_23">87000</us-gaap:CommonStockValue>
  <us-gaap:CommonStockSharesOutstanding contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x450712" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2002_27">8714931</us-gaap:CommonStockSharesOutstanding>
  <us-gaap:CommonStockParOrStatedValuePerShare contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x450712" unitRef="iso4217_USD_per_shares" decimals="2" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2002_24">0.01</us-gaap:CommonStockParOrStatedValuePerShare>
  <us-gaap:CommonStockSharesIssued contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x450712" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2002_26">8714931</us-gaap:CommonStockSharesIssued>
  <us-gaap:CommonStockSharesAuthorized contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x450712" unitRef="shares" decimals="INF" id="id_21744_DD09F73B-0AE0-48F3-A4C1-F155D22008F0_2002_25">22700000</us-gaap:CommonStockSharesAuthorized>
  <us-gaap:ProductWarrantyAccrual contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453903x444054_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_3003_1">67000</us-gaap:ProductWarrantyAccrual>
  <us-gaap:ProductWarrantyAccrual contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453903x467913_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_3001_1">-242000</us-gaap:ProductWarrantyAccrual>
  <us-gaap:ProductWarrantyAccrual contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_453903x493989_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_3002_1">54000</us-gaap:ProductWarrantyAccrual>
  <us-gaap:ProductWarrantyAccrual contextRef="eol_PE3179----1210-Q0002_STD_0_20111231_0_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_3004_1">-121000</us-gaap:ProductWarrantyAccrual>
  <us-gaap:BusinessAcquisitionPurchasePriceAllocationAssetsAcquired contextRef="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770" unitRef="iso4217_USD" decimals="0" id="id_21744_873666FF-C06E-42C5-9E1B-1D6F82E5A959_1001_3">1900000</us-gaap:BusinessAcquisitionPurchasePriceAllocationAssetsAcquired>
  <us-gaap:BusinessAcquisitionPurchasePriceAllocationGoodwillAmount contextRef="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770" unitRef="iso4217_USD" decimals="0" id="id_21744_873666FF-C06E-42C5-9E1B-1D6F82E5A959_1001_2">1162500</us-gaap:BusinessAcquisitionPurchasePriceAllocationGoodwillAmount>
  <us-gaap:BusinessAcquisitionCostOfAcquiredEntityCashPaid contextRef="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770" unitRef="iso4217_USD" decimals="0" id="id_21744_873666FF-C06E-42C5-9E1B-1D6F82E5A959_1001_5">1550000</us-gaap:BusinessAcquisitionCostOfAcquiredEntityCashPaid>
  <us-gaap:BusinessAcquisitionContingentConsiderationPotentialCashPayment contextRef="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770" unitRef="iso4217_USD" decimals="0" id="id_21744_873666FF-C06E-42C5-9E1B-1D6F82E5A959_1001_4">350000</us-gaap:BusinessAcquisitionContingentConsiderationPotentialCashPayment>
  <us-gaap:BusinessAcquisitionPurchasePriceAllocationIntangibleAssetsNotAmortizable contextRef="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770" unitRef="iso4217_USD" decimals="0" id="id_21744_873666FF-C06E-42C5-9E1B-1D6F82E5A959_1001_1">400000</us-gaap:BusinessAcquisitionPurchasePriceAllocationIntangibleAssetsNotAmortizable>
  <us-gaap:BusinessAcquisitionPurchasePriceAllocationPropertyPlantAndEquipment contextRef="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770" unitRef="iso4217_USD" decimals="0" id="id_21744_873666FF-C06E-42C5-9E1B-1D6F82E5A959_1001_0">337500</us-gaap:BusinessAcquisitionPurchasePriceAllocationPropertyPlantAndEquipment>
  <us-gaap:BusinessAcquisitionCostOfAcquiredEntityPurchasePrice contextRef="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770" unitRef="iso4217_USD" decimals="-5" id="id_21744_336EA5BD-43CA-4DA1-81E7-3A05E92A6E61_1001_0">1900000</us-gaap:BusinessAcquisitionCostOfAcquiredEntityPurchasePrice>
  <us-gaap:BusinessAcquisitionContingentConsiderationPotentialCashPayment contextRef="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770_476530x494950" unitRef="iso4217_USD" decimals="0" id="id_21744_336EA5BD-43CA-4DA1-81E7-3A05E92A6E61_2001_2">200000</us-gaap:BusinessAcquisitionContingentConsiderationPotentialCashPayment>
  <us-gaap:BusinessAcquisitionContingentConsiderationPotentialCashPayment contextRef="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770_476530x494951" unitRef="iso4217_USD" decimals="0" id="id_21744_336EA5BD-43CA-4DA1-81E7-3A05E92A6E61_3001_1">150000</us-gaap:BusinessAcquisitionContingentConsiderationPotentialCashPayment>
  <us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross contextRef="eol_PE3179----1210-Q0002_STD_29_20120229_0_492912x440955" unitRef="shares" decimals="INF" id="id_21744_DD3B5386-D537-4591-B8E3-F90D0C09FFB8_1001_0">24000</us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross>
  <us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue contextRef="eol_PE3179----1210-Q0002_STD_29_20120229_0_492912x440955" unitRef="iso4217_USD_per_shares" decimals="2" id="id_21744_DD3B5386-D537-4591-B8E3-F90D0C09FFB8_1001_1">41.64</us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue>
  <sam:ShareBasedCompensationArrangementByShareBasedPaymentAwardVestingPercentage contextRef="eol_PE3179----1210-Q0002_STD_29_20120229_0_492912x440955" unitRef="pure" decimals="2" id="id_21744_DD3B5386-D537-4591-B8E3-F90D0C09FFB8_1001_2">0.33</sam:ShareBasedCompensationArrangementByShareBasedPaymentAwardVestingPercentage>
  <us-gaap:IncomeTaxExaminationYearSUnderExamination contextRef="eol_PE3179----1210-Q0002_STD_30_20110930_0_454232x444751" id="id_21744_75963A19-EBB6-4174-B7A6-B52907DDAF5E_1001_0">Examination of the Company&apos;s 2007 and 2008 amended consolidated corporate income tax return and the related loss carry back claim to 2006</us-gaap:IncomeTaxExaminationYearSUnderExamination>
  <us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross contextRef="eol_PE3179----1210-Q0002_STD_31_20120131_0_441729x472448_492912x440955" unitRef="shares" decimals="INF" id="id_21744_A3F0372D-D18C-4D5C-950B-1BFF3D987A17_1001_2">7500</us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross>
  <us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod contextRef="eol_PE3179----1210-Q0002_STD_31_20120131_0_441729x472448_492912x440955" id="id_21744_A3F0372D-D18C-4D5C-950B-1BFF3D987A17_1001_4">P4Y</us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod>
  <sam:ShareBasedCompensationArrangementByShareBasedPaymentAwardVestingPercentage contextRef="eol_PE3179----1210-Q0002_STD_31_20120131_0_441729x472448_492912x440955" unitRef="pure" decimals="2" id="id_21744_A3F0372D-D18C-4D5C-950B-1BFF3D987A17_1001_3">0.60</sam:ShareBasedCompensationArrangementByShareBasedPaymentAwardVestingPercentage>
  <us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross contextRef="eol_PE3179----1210-Q0002_STD_31_20120131_0_492912x440955" unitRef="shares" decimals="INF" id="id_21744_A3F0372D-D18C-4D5C-950B-1BFF3D987A17_2001_0">18600</us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross>
  <us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue contextRef="eol_PE3179----1210-Q0002_STD_31_20120131_0_492912x440955" unitRef="iso4217_USD_per_shares" decimals="2" id="id_21744_A3F0372D-D18C-4D5C-950B-1BFF3D987A17_2001_1">47.55</us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue>
  <us-gaap:IncomeTaxExaminationYearSUnderExamination contextRef="eol_PE3179----1210-Q0002_STD_31_20111031_0_454232x444751" id="id_21744_75963A19-EBB6-4174-B7A6-B52907DDAF5E_1002_0">Expanded the original examination to include the 2009 corporate income tax return</us-gaap:IncomeTaxExaminationYearSUnderExamination>
  <sam:PunitiveDamagesAwarded contextRef="eol_PE3179----1210-Q0002_STD_36_20110131_0" unitRef="iso4217_USD" decimals="-5" id="id_21744_01734603-63B8-486D-9D85-2B4EFD9DF659_1_0">1300000</sam:PunitiveDamagesAwarded>
  <us-gaap:GrossProfit contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_4">52374000</us-gaap:GrossProfit>
  <us-gaap:PaymentsForRepurchaseOfCommonStock contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_22">1526000</us-gaap:PaymentsForRepurchaseOfCommonStock>
  <us-gaap:ProceedsFromStockOptionsExercised contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_23">523000</us-gaap:ProceedsFromStockOptionsExercised>
  <us-gaap:IncreaseDecreaseInOtherOperatingLiabilities contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_15">-214000</us-gaap:IncreaseDecreaseInOtherOperatingLiabilities>
  <us-gaap:NetCashProvidedByUsedInInvestingActivities contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_20">-2248000</us-gaap:NetCashProvidedByUsedInInvestingActivities>
  <us-gaap:InvestmentIncomeInterest contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_11">1000</us-gaap:InvestmentIncomeInterest>
  <us-gaap:SellingAndMarketingExpense contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_6">35512000</us-gaap:SellingAndMarketingExpense>
  <us-gaap:OtherNonoperatingIncomeExpense contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_12">8000</us-gaap:OtherNonoperatingIncomeExpense>
  <us-gaap:IncreaseDecreaseInAccountsReceivable contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_10">1558000</us-gaap:IncreaseDecreaseInAccountsReceivable>
  <us-gaap:CostOfGoodsSold contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_3">49802000</us-gaap:CostOfGoodsSold>
  <us-gaap:IncomeTaxesPaid contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_31">678000</us-gaap:IncomeTaxesPaid>
  <us-gaap:Revenues contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_2">102176000</us-gaap:Revenues>
  <us-gaap:NetCashProvidedByUsedInOperatingActivities contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_16">-2314000</us-gaap:NetCashProvidedByUsedInOperatingActivities>
  <us-gaap:ComprehensiveIncomeNetOfTax contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_22">3959000</us-gaap:ComprehensiveIncomeNetOfTax>
  <us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_14">6598000</us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments>
  <us-gaap:ShareBasedCompensation contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_7">1105000</us-gaap:ShareBasedCompensation>
  <us-gaap:EarningsPerShareDiluted contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD_per_shares" decimals="2" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_2_10">0.28</us-gaap:EarningsPerShareDiluted>
  <us-gaap:GainLossOnSaleOfPropertyPlantEquipment contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_5">-41000</us-gaap:GainLossOnSaleOfPropertyPlantEquipment>
  <us-gaap:NetIncomeLoss contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_1">3959000</us-gaap:NetIncomeLoss>
  <us-gaap:NonoperatingIncomeExpense contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_13">9000</us-gaap:NonoperatingIncomeExpense>
  <us-gaap:ExcessTaxBenefitFromShareBasedCompensationFinancingActivities contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_24">1751000</us-gaap:ExcessTaxBenefitFromShareBasedCompensationFinancingActivities>
  <us-gaap:DepreciationDepletionAndAmortization contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_3">4460000</us-gaap:DepreciationDepletionAndAmortization>
  <us-gaap:ExciseAndSalesTaxes contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_1">9233000</us-gaap:ExciseAndSalesTaxes>
  <us-gaap:ExcessTaxBenefitFromShareBasedCompensationOperatingActivities contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_8">1751000</us-gaap:ExcessTaxBenefitFromShareBasedCompensationOperatingActivities>
  <us-gaap:PaymentsToAcquirePropertyPlantAndEquipment contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_18">2248000</us-gaap:PaymentsToAcquirePropertyPlantAndEquipment>
  <us-gaap:EarningsPerShareBasic contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD_per_shares" decimals="2" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_2_9">0.30</us-gaap:EarningsPerShareBasic>
  <us-gaap:OperatingIncomeLoss contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_9">6589000</us-gaap:OperatingIncomeLoss>
  <us-gaap:IncreaseDecreaseInAccountsPayable contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_13">3311000</us-gaap:IncreaseDecreaseInAccountsPayable>
  <us-gaap:SalesRevenueGoodsNet contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_0">111409000</us-gaap:SalesRevenueGoodsNet>
  <us-gaap:IncomeTaxExpenseBenefit contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_15">2639000</us-gaap:IncomeTaxExpenseBenefit>
  <us-gaap:CashAndCashEquivalentsPeriodIncreaseDecrease contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_27">-3647000</us-gaap:CashAndCashEquivalentsPeriodIncreaseDecrease>
  <us-gaap:WeightedAverageNumberOfSharesOutstandingBasic contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_2_3">13274000</us-gaap:WeightedAverageNumberOfSharesOutstandingBasic>
  <us-gaap:IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_12">719000</us-gaap:IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets>
  <us-gaap:ImpairmentOfLongLivedAssetsHeldForUse contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_4">22000</us-gaap:ImpairmentOfLongLivedAssetsHeldForUse>
  <us-gaap:IncreaseDecreaseInInventories contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_11">7282000</us-gaap:IncreaseDecreaseInInventories>
  <us-gaap:OperatingExpenses contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_8">45785000</us-gaap:OperatingExpenses>
  <us-gaap:GeneralAndAdministrativeExpense contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_2_7">10273000</us-gaap:GeneralAndAdministrativeExpense>
  <us-gaap:WeightedAverageNumberOfDilutedSharesOutstanding contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_2_8">14007000</us-gaap:WeightedAverageNumberOfDilutedSharesOutstanding>
  <us-gaap:NetCashProvidedByUsedInFinancingActivities contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_26">915000</us-gaap:NetCashProvidedByUsedInFinancingActivities>
  <us-gaap:WeightedAverageNumberDilutedSharesOutstandingAdjustment contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_2_7">733000</us-gaap:WeightedAverageNumberDilutedSharesOutstandingAdjustment>
  <sam:ProvisionForReductionOfDoubtfulAccounts contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_6">-17000</sam:ProvisionForReductionOfDoubtfulAccounts>
  <sam:IncreaseDecreaseInAccruedExpensesAndOtherCurrentLiabilities contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_14">-3705000</sam:IncreaseDecreaseInAccruedExpensesAndOtherCurrentLiabilities>
  <sam:NetProceedsFromSaleOfInvestmentShares contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_2_25">167000</sam:NetProceedsFromSaleOfInvestmentShares>
  <us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0_446653x473205_453257x450712" unitRef="shares" decimals="INF" id="id_21744_F5E36CFE-1969-4B57-A3A2-3EBC1B675556_1002_1">113200</us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod>
  <us-gaap:WeightedAverageNumberOfSharesOutstandingBasic contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0_453257x447425" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_1002_2">4107000</us-gaap:WeightedAverageNumberOfSharesOutstandingBasic>
  <us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0_453257x450712" unitRef="shares" decimals="INF" id="id_21744_F5E36CFE-1969-4B57-A3A2-3EBC1B675556_2002_0">182500</us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
  <us-gaap:WeightedAverageNumberOfSharesOutstandingBasic contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0_453257x450712" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_2002_1">9167000</us-gaap:WeightedAverageNumberOfSharesOutstandingBasic>
  <us-gaap:IncrementalCommonSharesAttributableToShareBasedPaymentArrangements contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0_482008x442357" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_3002_6">48000</us-gaap:IncrementalCommonSharesAttributableToShareBasedPaymentArrangements>
  <us-gaap:IncrementalCommonSharesAttributableToShareBasedPaymentArrangements contextRef="eol_PE3179----1210-Q0002_STD_90_20110326_0_482008x455639" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_4002_5">685000</us-gaap:IncrementalCommonSharesAttributableToShareBasedPaymentArrangements>
  <us-gaap:ReimbursementRevenue contextRef="eol_PE3179----1210-Q0002_STD_91_20110625_0" unitRef="iso4217_USD" decimals="-5" id="id_21744_39B90D9C-F6CE-4FDC-A37E-604E5DC614E5_1_1">600000</us-gaap:ReimbursementRevenue>
  <us-gaap:ProceedsFromLegalSettlements contextRef="eol_PE3179----1210-Q0002_STD_91_20110625_0" unitRef="iso4217_USD" decimals="-5" id="id_21744_39B90D9C-F6CE-4FDC-A37E-604E5DC614E5_1_0">20500000</us-gaap:ProceedsFromLegalSettlements>
  <dei:DocumentFiscalPeriodFocus contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_928F648D-5165-437A-BC7F-D998A342A10E_1_4">Q1</dei:DocumentFiscalPeriodFocus>
  <dei:TradingSymbol contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_790E69CC-3552-4C25-8DF2-51EB164582B7_1_400000">SAM</dei:TradingSymbol>
  <dei:EntityRegistrantName contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_790E69CC-3552-4C25-8DF2-51EB164582B7_1_400001">BOSTON BEER CO INC</dei:EntityRegistrantName>
  <dei:AmendmentFlag contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_928F648D-5165-437A-BC7F-D998A342A10E_1_1">false</dei:AmendmentFlag>
  <dei:EntityFilerCategory contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_790E69CC-3552-4C25-8DF2-51EB164582B7_1_400004">Large Accelerated Filer</dei:EntityFilerCategory>
  <dei:DocumentFiscalYearFocus contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_928F648D-5165-437A-BC7F-D998A342A10E_1_3">2012</dei:DocumentFiscalYearFocus>
  <dei:DocumentType contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_928F648D-5165-437A-BC7F-D998A342A10E_1_0">10-Q</dei:DocumentType>
  <dei:DocumentPeriodEndDate contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_928F648D-5165-437A-BC7F-D998A342A10E_1_2">2012-03-31</dei:DocumentPeriodEndDate>
  <dei:EntityCentralIndexKey contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_790E69CC-3552-4C25-8DF2-51EB164582B7_1_400002">0000949870</dei:EntityCentralIndexKey>
  <dei:CurrentFiscalYearEndDate contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_790E69CC-3552-4C25-8DF2-51EB164582B7_1_400003">--12-29</dei:CurrentFiscalYearEndDate>
  <us-gaap:GrossProfit contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_4">61809000</us-gaap:GrossProfit>
  <us-gaap:PaymentsForRepurchaseOfCommonStock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_22">3731000</us-gaap:PaymentsForRepurchaseOfCommonStock>
  <us-gaap:ProceedsFromStockOptionsExercised contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_23">1883000</us-gaap:ProceedsFromStockOptionsExercised>
  <us-gaap:IncreaseDecreaseInOtherOperatingLiabilities contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_15">-77000</us-gaap:IncreaseDecreaseInOtherOperatingLiabilities>
  <us-gaap:ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_A7EB77E6-31FE-4D1B-A495-B7D500A1921A_1_0">&lt;div&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The following table sets
forth the computation of basic and diluted net income per
share:&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px; FONT-SIZE: 12px"&gt;
&amp;#xA0;&lt;/p&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="92%" align="center"&gt;
&lt;tr&gt;
&lt;td width="74%"&gt;&lt;/td&gt;
&lt;td valign="bottom" width="9%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td valign="bottom" width="9%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="6" nowrap="nowrap" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;Thirteen weeks
ended&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" nowrap="nowrap" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;March&amp;#xA0;
31,&lt;/b&gt;&lt;/font&gt;&lt;br /&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;2012&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" nowrap="nowrap" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;March&amp;#xA0;
26,&lt;/b&gt;&lt;/font&gt;&lt;br /&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;2011&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" colspan="6" nowrap="nowrap" align="center"&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;(in&amp;#xA0;thousands,&amp;#xA0;except&amp;#xA0;per&amp;#xA0;share&amp;#xA0;data)&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Net income&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;7,493&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;3,959&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Weighted average shares of
Class&amp;#xA0;A Common Stock&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;8,652&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;9,167&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Weighted average shares of
Class B Common Stock&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;4,107&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;4,107&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Shares used in net income
per common share &amp;#x2013; basic&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;12,759&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;13,274&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Effect of dilutive
securities:&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 3em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Stock options&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;661&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;685&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 3em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Non-vested investment
shares and restricted stock&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;29&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;48&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Dilutive potential common
shares&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;690&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;733&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Shares used in net income
per common share &amp;#x2013; diluted&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;13,449&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;14,007&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Net income per common share
&amp;#x2013; basic&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;0.59&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;0.30&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Net income per common share
&amp;#x2013; diluted&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;0.56&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;0.28&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;/div&gt;</us-gaap:ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock>
  <us-gaap:NetCashProvidedByUsedInInvestingActivities contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_20">-14995000</us-gaap:NetCashProvidedByUsedInInvestingActivities>
  <us-gaap:InvestmentIncomeInterest contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_11">1000</us-gaap:InvestmentIncomeInterest>
  <us-gaap:NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1 contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_33">337000</us-gaap:NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1>
  <us-gaap:SellingAndMarketingExpense contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_6">38455000</us-gaap:SellingAndMarketingExpense>
  <us-gaap:OtherNonoperatingIncomeExpense contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_12">-3000</us-gaap:OtherNonoperatingIncomeExpense>
  <us-gaap:IncreaseDecreaseInAccountsReceivable contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_10">1592000</us-gaap:IncreaseDecreaseInAccountsReceivable>
  <us-gaap:CostOfGoodsSold contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_3">51462000</us-gaap:CostOfGoodsSold>
  <us-gaap:IncomeTaxesPaid contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_31">1208000</us-gaap:IncomeTaxesPaid>
  <us-gaap:Revenues contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_2">113271000</us-gaap:Revenues>
  <us-gaap:CommitmentsAndContingenciesDisclosureTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_68360DFC-6F02-4199-A7CD-E70E3DAA5BD1_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="100%"&gt;
&lt;tr&gt;
&lt;td valign="top" width="4%" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;E.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="top" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;Commitments and
Contingencies&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;i&gt;Purchase
Commitments&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The Company had outstanding
non-cancelable purchase commitments related to advertising
contracts of approximately $11.4 million at March&amp;#xA0;31,
2012.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The Company has entered
into contracts for the supply of a portion of its hops
requirements. These purchase contracts extend through crop year
2015 and specify both the quantities and prices, mostly denominated
in Euros, to which the Company is committed. Hops purchase
commitments outstanding at March&amp;#xA0;31, 2012 totaled $31.9
million, based on the exchange rates on that
date.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px; FONT-SIZE: 1px"&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Currently, the Company has
entered into contracts for barley and malt with one major supplier.
The contracts include crop year 2011 and cover the Company&amp;#x2019;s
barley requirements for a portion of 2012. Barley purchase
commitments outstanding at March&amp;#xA0;31, 2012 totaled $5.8
million. On April&amp;#xA0;3, 2012, the Company entered into additional
contracts to purchase barley and malt for a additional commitment
of $5.5 million.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The Company sources glass
bottles pursuant to a Glass Bottle Supply Agreement with Anchor
Glass Container Corporation (&amp;#x201C;Anchor&amp;#x201D;) under which
Anchor is the exclusive supplier of certain glass bottles for the
Company&amp;#x2019;s breweries in Cincinnati, Ohio (the
&amp;#x201C;Cincinnati Brewery&amp;#x201D;) and Breinigsville, Pennsylvania
(the &amp;#x201C;Pennsylvania Brewery&amp;#x201D;). This agreement also
establishes the terms on which Anchor may supply glass bottles to
other breweries where the Company brews its beers. Under the
agreement with Anchor, the Company has minimum and maximum purchase
commitments that are based on Company-provided production
estimates, which, under normal business conditions, are expected to
be fulfilled.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Currently, the Company
brews most all of its core brands volume at Company owned
breweries. In the normal course of its business, the Company has
historically entered into various production arrangements with
other brewing companies. Pursuant to these arrangements, the
Company purchases the liquid produced by those brewing companies,
including the raw materials that are used in the liquid, at the
time such liquid goes into fermentation. The Company is required to
repurchase all unused raw materials purchased by the brewing
company specifically for the Company&amp;#x2019;s beers at the brewing
company&amp;#x2019;s cost upon termination of the production
arrangement. The Company is also obligated to meet annual volume
requirements in conjunction with certain production arrangements,
which are not material to the Company&amp;#x2019;s
operations.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The Company had various
other non-cancelable purchase commitments at March&amp;#xA0;31, 2012,
which amounted to $3.8 million.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;i&gt;Litigation&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;In 2009, the Company was
informed that ownership of the High Falls brewery located in
Rochester, New York (the &amp;#x201C;Rochester Brewery&amp;#x201D;) changed
and that the new owners would not assume the Company&amp;#x2019;s
existing contract for brewing services at the Rochester Brewery.
Brewing of the Company&amp;#x2019;s products at the Rochester Brewery
subsequently ceased in April 2009. In February 2010, the Company
filed a Demand for Arbitration, asserting a breach of contract
claim against the previous owner of the Rochester Brewery. In
January 2011, the arbitrator issued an award of approximately
$1.3&amp;#xA0;million in damages and expenses to be paid by High Falls
Brewery Company, LLC to the Company, although the likelihood of
collection of such award is in doubt. As such, no amount has been
recorded in the financial statements for this matter. The Company
does not believe that its inability to avail itself of production
capacity at the Rochester Brewery will, in the near future, have a
material impact on its ability to meet demand for its
products.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The Company is not a party
to any pending or threatened litigation, the outcome of which would
be expected to have a material adverse effect upon its financial
condition or the results of its operations. In general, while the
Company believes it conducts its business appropriately in
accordance with laws, regulations and industry guidelines, claims,
whether or not meritorious, could be asserted against the Company
that might adversely impact the Company&amp;#x2019;s
results.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</us-gaap:CommitmentsAndContingenciesDisclosureTextBlock>
  <us-gaap:ScheduleOfPurchasePriceAllocationTableTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_5EF473FE-B7F5-4773-B677-53A6539E9D3A_1_0">&lt;div&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The preliminary aggregate
purchase price allocation is as follows:&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px; FONT-SIZE: 12px"&gt;
&amp;#xA0;&lt;/p&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="68%" align="center"&gt;
&lt;tr&gt;
&lt;td width="85%"&gt;&lt;/td&gt;
&lt;td valign="bottom" width="5%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Property, plant and
equipment&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;337,500&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Trade name&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;400,000&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Goodwill&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;1,162,500&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 3em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Total assets
acquired&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;1,900,000&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Less:&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 3em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Remaining purchase price
payments&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;350,000&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Cash paid&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;1,550,000&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;/div&gt;</us-gaap:ScheduleOfPurchasePriceAllocationTableTextBlock>
  <us-gaap:NetCashProvidedByUsedInOperatingActivities contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_16">1753000</us-gaap:NetCashProvidedByUsedInOperatingActivities>
  <us-gaap:ComprehensiveIncomeNetOfTax contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_22">7493000</us-gaap:ComprehensiveIncomeNetOfTax>
  <us-gaap:EarningsPerShareTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_7130BFBE-CCDF-4A9F-8A6B-F8E9CF289076_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="100%"&gt;
&lt;tr&gt;
&lt;td valign="top" width="4%" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;C.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="top" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;Net Income per
Share&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The following table sets
forth the computation of basic and diluted net income per
share:&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px; FONT-SIZE: 12px"&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/p&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="92%" align="center"&gt;
&lt;tr&gt;
&lt;td width="74%"&gt;&lt;/td&gt;
&lt;td valign="bottom" width="9%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td valign="bottom" width="9%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="6" nowrap="nowrap" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;Thirteen weeks
ended&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" nowrap="nowrap" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;March&amp;#xA0;
31,&lt;/b&gt;&lt;/font&gt;&lt;br /&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;2012&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" nowrap="nowrap" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;March&amp;#xA0;
26,&lt;/b&gt;&lt;/font&gt;&lt;br /&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;2011&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" colspan="6" nowrap="nowrap" align="center"&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;(in&amp;#xA0;thousands,&amp;#xA0;except&amp;#xA0;per&amp;#xA0;share&amp;#xA0;data)&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Net income&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;7,493&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;3,959&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Weighted average shares of
Class&amp;#xA0;A Common Stock&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;8,652&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;9,167&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Weighted average shares of
Class B Common Stock&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;4,107&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;4,107&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Shares used in net income
per common share &amp;#x2013; basic&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;12,759&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;13,274&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Effect of dilutive
securities:&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 3em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Stock options&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;661&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;685&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 3em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Non-vested investment
shares and restricted stock&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;29&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;48&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Dilutive potential common
shares&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;690&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;733&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Shares used in net income
per common share &amp;#x2013; diluted&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;13,449&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;14,007&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Net income per common share
&amp;#x2013; basic&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;0.59&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;0.30&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Net income per common share
&amp;#x2013; diluted&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;0.56&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;0.28&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Basic net income per common
share for each share of Class&amp;#xA0;A Common Stock and Class B
Common Stock is $0.59 and $0.30 for the thirteen weeks ended
March&amp;#xA0;31, 2012 and March&amp;#xA0;26, 2011, respectively, as each
share of Class&amp;#xA0;A and Class B participates equally in earnings.
Shares of Class B are convertible at any time into shares of
Class&amp;#xA0;A on a one-for-one basis at the option of the
stockholder.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;During the thirteen weeks
ended March&amp;#xA0;31, 2012 and March&amp;#xA0;26, 2011, weighted-average
options and unvested restricted stock to purchase approximately
267,275 and 182,500 shares, respectively, of Class&amp;#xA0;A Common
Stock were outstanding but not included in computing diluted income
per share because their effects were anti-dilutive. Additionally,
performance-based stock options to purchase 71,100 and 113,200
shares of Class&amp;#xA0;A Common Stock were outstanding as of
March&amp;#xA0;31, 2012 and March&amp;#xA0;26, 2011, respectively, but not
included in computing diluted income per share because the Company
was not able to estimate whether it was probable that the
performance criteria of these stock options would be met as of the
respective dates. Furthermore, performance-based stock options to
purchase 4,550 shares of Class&amp;#xA0;A Common Stock were not
included in computing diluted income per share because the
performance criteria of these stock options were not met and the
options were cancelled during the thirteen weeks ended
March&amp;#xA0;31, 2012.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</us-gaap:EarningsPerShareTextBlock>
  <us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_14">11839000</us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments>
  <us-gaap:UnrecognizedTaxBenefitsPeriodIncreaseDecrease contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-5" id="id_21744_7C17F090-02A2-4539-95AF-D679658268D3_3_1">-200000</us-gaap:UnrecognizedTaxBenefitsPeriodIncreaseDecrease>
  <us-gaap:ShareBasedCompensation contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_7">1385000</us-gaap:ShareBasedCompensation>
  <us-gaap:EarningsPerShareDiluted contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD_per_shares" decimals="2" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_1_10">0.56</us-gaap:EarningsPerShareDiluted>
  <us-gaap:GainLossOnSaleOfPropertyPlantEquipment contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_5">-20000</us-gaap:GainLossOnSaleOfPropertyPlantEquipment>
  <us-gaap:SubsequentEventsTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_5B3287BF-36B0-4B27-918B-A5A6FCC7B2DE_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="100%"&gt;
&lt;tr&gt;
&lt;td valign="top" width="4%" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;L.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="top" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;Subsequent
Events&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The Company evaluated
subsequent events occurring after the balance sheet date,
March&amp;#xA0;31, 2012, and concluded that there were no events of
which management was aware that occurred after the balance sheet
date that would require any adjustment to the accompanying
consolidated financial statements.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</us-gaap:SubsequentEventsTextBlock>
  <us-gaap:ComprehensiveIncomeNoteTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_31308B05-C819-4C3E-B5D2-D77C6777E1EA_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="100%"&gt;
&lt;tr&gt;
&lt;td valign="top" width="4%" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;D.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="top" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;Comprehensive Income or
Loss&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Comprehensive income or
loss represents net income or loss, plus defined benefit plans
liability adjustment, net of tax effect. The defined benefit plans
liability adjustments for the thirteen weeks ended March&amp;#xA0;31,
2012 and March&amp;#xA0;26, 2011 were not material.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</us-gaap:ComprehensiveIncomeNoteTextBlock>
  <us-gaap:NetIncomeLoss contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_1">7493000</us-gaap:NetIncomeLoss>
  <us-gaap:NonoperatingIncomeExpense contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_13">-2000</us-gaap:NonoperatingIncomeExpense>
  <us-gaap:ExcessTaxBenefitFromShareBasedCompensationFinancingActivities contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_24">3566000</us-gaap:ExcessTaxBenefitFromShareBasedCompensationFinancingActivities>
  <us-gaap:LineOfCreditFacilityExpirationDate contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_D254B9D2-F563-4E60-8718-D281F997C026_1_1">2015-03-31</us-gaap:LineOfCreditFacilityExpirationDate>
  <us-gaap:DepreciationDepletionAndAmortization contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_3">4731000</us-gaap:DepreciationDepletionAndAmortization>
  <us-gaap:ExciseAndSalesTaxes contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_1">9631000</us-gaap:ExciseAndSalesTaxes>
  <us-gaap:NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1 contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_34">400000</us-gaap:NoncashOrPartNoncashAcquisitionIntangibleAssetsAcquired1>
  <us-gaap:ExcessTaxBenefitFromShareBasedCompensationOperatingActivities contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_8">3566000</us-gaap:ExcessTaxBenefitFromShareBasedCompensationOperatingActivities>
  <us-gaap:PaymentsToAcquirePropertyPlantAndEquipment contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_18">13518000</us-gaap:PaymentsToAcquirePropertyPlantAndEquipment>
  <us-gaap:EarningsPerShareBasic contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD_per_shares" decimals="2" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_1_9">0.59</us-gaap:EarningsPerShareBasic>
  <us-gaap:OperatingIncomeLoss contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_9">11841000</us-gaap:OperatingIncomeLoss>
  <us-gaap:IncreaseDecreaseInAccountsPayable contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_13">3691000</us-gaap:IncreaseDecreaseInAccountsPayable>
  <us-gaap:SalesRevenueGoodsNet contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_0">122902000</us-gaap:SalesRevenueGoodsNet>
  <us-gaap:OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_D167DF45-72B0-4111-AA07-0BE37CACB07F_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE:COLLAPSE" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;
&lt;tr&gt;
&lt;td width="4%" valign="top" align="left"&gt;&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;b&gt;A.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td align="left" valign="top"&gt;&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;b&gt;Organization and Basis of
Presentation&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="margin-top:6px;margin-bottom:0px;padding-bottom:0px;"&gt;
&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;font style="font-family:Times New Roman" size="2"&gt;The Boston Beer Company,
Inc. and its subsidiaries (the &amp;#x201C;Company&amp;#x201D;) are engaged
in the business of selling alcohol beverages throughout the United
States and in selected international markets, under the trade
names, &amp;#x201C;The Boston Beer Company,&amp;#x201D; &amp;#x201C;Twisted Tea
Brewing Company,&amp;#x201D; &amp;#x201C;Angry Orchard Cider Company,&amp;#x201D;
and &amp;#x201C;HardCore Cider Company.&amp;#x201D; The Company&amp;#x2019;s
Samuel Adams&lt;font style="font-family:Times New Roman" size="1"&gt;&lt;sup style="vertical-align:baseline; position:relative; bottom:.8ex"&gt;&amp;#xAE;&lt;/sup&gt;&lt;/font&gt;
beer and Sam Adams Light&lt;font style="font-family:Times New Roman" size="1"&gt;&lt;sup style="vertical-align:baseline; position:relative; bottom:.8ex"&gt;&amp;#xAE;&lt;/sup&gt;&lt;/font&gt;
are produced and sold under the trade name, &amp;#x201C;The Boston Beer
Company.&amp;#x201D; A&amp;amp;S Brewing Collaborative LLC, d/b/a
Alchemy&amp;#xA0;&amp;amp; Science (&amp;#x201C;A&amp;amp;S&amp;#x201D;), a wholly-owned
subsidiary of the Company, produces and sells beer under the trade
names &amp;#x201C;House of Shandy&amp;#x201D; and &amp;#x201C;Angel City
Brewery.&amp;#x201D; The accompanying consolidated balance sheet as of
March&amp;#xA0;31, 2012 and the consolidated statements of
comprehensive income and consolidated statements of cash flows for
the interim periods ended March&amp;#xA0;31, 2012 and March&amp;#xA0;26,
2011 have been prepared by the Company, without audit, in
accordance with U.S. generally accepted accounting principles for
interim financial information and pursuant to the rules and
regulations of the Securities and Exchange Commission. Accordingly,
they do not include all of the information and footnotes required
for complete financial statements by generally accepted accounting
principles and should be read in conjunction with the audited
financial statements included in the Company&amp;#x2019;s Annual Report
on Form 10-K for the year ended December&amp;#xA0;31,
2011.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="margin-top:18px;margin-bottom:0px; margin-left:4%"&gt;
&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;b&gt;Management&amp;#x2019;s
Opinion&lt;/b&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="margin-top:6px;margin-bottom:0px"&gt;&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;font style="font-family:Times New Roman" size="2"&gt;In the opinion of the
Company&amp;#x2019;s management, the Company&amp;#x2019;s unaudited
consolidated balance sheet as of March&amp;#xA0;31, 2012 and the
results of its consolidated operations and consolidated cash flows
for the interim periods ended March&amp;#xA0;31, 2012 and
March&amp;#xA0;26, 2011, reflect all adjustments (consisting only of
normal and recurring adjustments) necessary to present fairly the
results of the interim periods presented. The operating results for
the interim periods presented are not necessarily indicative of the
results expected for the full year.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</us-gaap:OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock>
  <us-gaap:InventoryDisclosureTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_F3422840-B527-46B3-92AC-70472D3BF560_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="100%"&gt;
&lt;tr&gt;
&lt;td valign="top" width="4%" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;B.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="top" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;Inventories&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Inventories consist of raw
materials, work in process and finished goods. Raw materials, which
principally consist of hops, other brewing materials and packaging,
are stated at the lower of cost, determined on the first-in,
first-out basis, or market. The cost elements of work in process
and finished goods inventory consist of raw materials, direct labor
and manufacturing overhead. Inventories consist of the
following:&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px; FONT-SIZE: 12px"&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/p&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="84%" align="center"&gt;
&lt;tr&gt;
&lt;td width="78%"&gt;&lt;/td&gt;
&lt;td valign="bottom" width="6%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td valign="bottom" width="6%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;March&amp;#xA0;31,&lt;br /&gt;
2012&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;December&amp;#xA0;31,&lt;br /&gt;
2011&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" colspan="6" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;(in
thousands)&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Raw materials&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;23,089&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;21,191&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Work in process&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;5,515&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;6,670&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Finished goods&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;9,526&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;6,211&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;38,130&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;34,072&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;/div&gt;</us-gaap:InventoryDisclosureTextBlock>
  <us-gaap:IncomeTaxExpenseBenefit contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_15">4346000</us-gaap:IncomeTaxExpenseBenefit>
  <us-gaap:ScheduleOfInventoryCurrentTableTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_75EE8185-F69C-4EDA-9A4B-1C20114F0FE4_1_0">&lt;div&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Inventories consist of the
following:&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px; FONT-SIZE: 12px"&gt;
&amp;#xA0;&lt;/p&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="84%" align="center"&gt;
&lt;tr&gt;
&lt;td width="78%"&gt;&lt;/td&gt;
&lt;td valign="bottom" width="6%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td valign="bottom" width="6%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;March&amp;#xA0;31,&lt;br /&gt;
2012&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;December&amp;#xA0;31,&lt;br /&gt;
2011&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" colspan="6" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;(in
thousands)&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Raw materials&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;23,089&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;21,191&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Work in process&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;5,515&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;6,670&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Finished goods&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;9,526&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;6,211&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;38,130&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;34,072&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;/div&gt;</us-gaap:ScheduleOfInventoryCurrentTableTextBlock>
  <us-gaap:CashAndCashEquivalentsPeriodIncreaseDecrease contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_27">-11289000</us-gaap:CashAndCashEquivalentsPeriodIncreaseDecrease>
  <us-gaap:WeightedAverageNumberOfSharesOutstandingBasic contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_1_3">12759000</us-gaap:WeightedAverageNumberOfSharesOutstandingBasic>
  <us-gaap:IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_12">135000</us-gaap:IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets>
  <us-gaap:FairValueDisclosuresTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_84C5AA9B-C930-495D-867B-A1E32F1A6569_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE:COLLAPSE" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;
&lt;tr&gt;
&lt;td width="4%" valign="top" align="left"&gt;&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;b&gt;I.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td align="left" valign="top"&gt;&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;b&gt;Fair Value of Financial
Instruments&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="margin-top:6px;margin-bottom:0px"&gt;&lt;font style="font-family:Times New Roman" size="2"&gt;&lt;font style="font-family:Times New Roman" size="2"&gt;The Company determines the
fair value of its financial assets and liabilities in accordance
with Financial Accounting Standards Board (&amp;#x201C;FASB&amp;#x201D;)
Accounting Standards Codification (&amp;#x201C;ASC&amp;#x201D;) Topic 820,
&lt;i&gt;Fair Value Measurements and Disclosures&lt;/i&gt;. The Company
believes that the carrying amount of its cash, accounts receivable,
accounts payable and accrued expenses approximates fair value due
to the short-term nature of these assets and liabilities. The
Company is not exposed to significant interest, currency or credit
risks arising from these financial assets and
liabilities.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</us-gaap:FairValueDisclosuresTextBlock>
  <us-gaap:ProductLiabilityContingenciesTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_E087534F-31E5-4875-B41D-239F74530DB1_1_0">&lt;div&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The following table
summarizes the Company&amp;#x2019;s reserves and reserve activities for
the product recall for the thirteen weeks ended March&amp;#xA0;31, 2012
(in thousands):&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px; FONT-SIZE: 12px"&gt;
&amp;#xA0;&lt;/p&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="92%" align="center"&gt;
&lt;tr&gt;
&lt;td width="63%"&gt;&lt;/td&gt;
&lt;td valign="bottom" width="7%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td valign="bottom" width="7%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td valign="bottom" width="7%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td valign="bottom" width="7%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;Reserves at&lt;br /&gt;
December&amp;#xA0;31,&lt;br /&gt;
2011&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;Changes&amp;#xA0;in&lt;br /&gt;
Estimates&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;Reserves&lt;br /&gt;
Used&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;Reserves&amp;#xA0;at&lt;br /&gt;
March&amp;#xA0;31,&lt;br /&gt;
2012&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Excise tax
credit&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;(242&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;)&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#x2014;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;242&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#x2014;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Recall-related
costs&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;54&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;7&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;(52&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;)&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;9&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Inventory
reserves&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;67&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#x2014;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;(67&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;)&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#x2014;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;(121&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;)&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;7&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;123&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;9&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;/div&gt;</us-gaap:ProductLiabilityContingenciesTextBlock>
  <us-gaap:IncomeTaxDisclosureTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_15850717-1B04-454F-AA57-418EE2C1F257_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="100%"&gt;
&lt;tr&gt;
&lt;td valign="top" width="4%" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;F.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="top" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;Income
Taxes&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;As of March&amp;#xA0;31, 2012
and December&amp;#xA0;31, 2011, the Company had approximately
$1.7million and $1.9 million, respectively, of unrecognized income
tax benefits. A decrease of $0.2 million in unrecognized tax
benefits was recorded for the thirteen weeks ended March&amp;#xA0;31,
2012.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The Company&amp;#x2019;s
practice is to classify interest and penalties related to income
tax matters in income tax expense. As of March&amp;#xA0;31, 2012 and
December&amp;#xA0;31, 2011, the Company had $0.9&amp;#xA0;million and
$1.0&amp;#xA0;million, respectively, accrued for interest and
penalties.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;In September 2011, the
Internal Revenue Service (the "IRS")&amp;#xA0;commenced an examination
of the Company&amp;#x2019;s 2007 and 2008 amended consolidated corporate
income tax return and the related loss carry back claim to 2006. In
addition, in October 2011, the IRS expanded the original
examination to include the 2009 corporate income tax return. The
examination was in progress as of March&amp;#xA0;31, 2012. The Company
is also being audited by one state as of March&amp;#xA0;31,
2012.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The Company&amp;#x2019;s state
income tax returns remain subject to examination for three or four
years depending on the state&amp;#x2019;s statute of limitations. In
addition, the Company is generally obligated to report changes in
taxable income arising from federal income tax
audits.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</us-gaap:IncomeTaxDisclosureTextBlock>
  <us-gaap:BusinessCombinationDisclosureTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_C22B6DC8-E8C8-489B-8605-054FACD39552_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="100%"&gt;
&lt;tr&gt;
&lt;td valign="top" width="4%" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;K.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="top" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;Brewery
Acquisition&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;On January&amp;#xA0;4, 2012,
A&amp;amp;S Brewing Collaborative LLC, d/b/a Alchemy&amp;#xA0;&amp;amp; Science
(&amp;#x201C;A&amp;amp;S&amp;#x201D;), a wholly-owned subsidiary of the Company,
acquired substantially all of the assets of Southern California
Brewing Company, Inc., d/b/a Angel City Brewing Company
(&amp;#x201C;Angel City&amp;#x201D;) for a preliminary aggregate purchase
price of $1.9 million, which includes a payment of $150,000 to be
made in June 2012 and a payment of $200,000 to be made in March
2013. The remaining purchase price payments are to be reduced by
any obligations satisfied by A&amp;amp;S subsequent to the acquisition,
but incurred by Angel City prior to the acquisition date. Costs
related to the acquisition of Angel City were not significant and
were expensed as incurred.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The allocation of the
purchase price is preliminary and is based on management&amp;#x2019;s
judgment after evaluating several factors, including preliminary
valuation assessments of tangible and intangible assets. The final
allocation of the purchase price will be completed upon
finalization of the valuation, which is expected to occur in fiscal
year 2012. The preliminary aggregate purchase price allocation is
as follows:&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px; FONT-SIZE: 12px"&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/p&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="68%" align="center"&gt;
&lt;tr&gt;
&lt;td width="85%"&gt;&lt;/td&gt;
&lt;td valign="bottom" width="5%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Property, plant and
equipment&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;337,500&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Trade name&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;400,000&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Goodwill&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;1,162,500&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 3em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Total assets
acquired&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;1,900,000&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Less:&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 3em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Remaining purchase price
payments&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;350,000&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Cash paid&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;1,550,000&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The Company has assigned an
indefinite life to the acquired trade name and the related value is
included in other assets in the accompanying consolidated balance
sheets. Goodwill resulting from this acquisition is expected to be
amortizable for tax purposes. The operating results of Angel City
since the acquisition date are included in the Company&amp;#x2019;s
consolidated financial statements.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;In connection with the
acquisition, A&amp;amp;S entered into a personal services agreement
with Angel City&amp;#x2019;s founder, pursuant to which he will advise
A&amp;amp;S, if requested, on Angel City matters for a period of two
years. Also in connection with the acquisition, A&amp;amp;S entered
into a lease for the Angel City brewery premises located in Los
Angeles, California, from which it intends to brew, distribute and
sell beers under the Angel City brand name for on and off premise
consumption . Minimum payments under the personal services
agreement and the lease total approximately $2.1 million through
December&amp;#xA0;31, 2017 and are expensed as
incurred.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</us-gaap:BusinessCombinationDisclosureTextBlock>
  <us-gaap:IncreaseDecreaseInInventories contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_11">4058000</us-gaap:IncreaseDecreaseInInventories>
  <us-gaap:OperatingExpenses contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_8">49968000</us-gaap:OperatingExpenses>
  <us-gaap:DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_6ABBA496-678B-494E-9ED1-E3680C283391_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="100%"&gt;
&lt;tr&gt;
&lt;td valign="top" width="4%" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;J.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="top" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;Stock-Based Option
Grants&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;On January&amp;#xA0;1, 2012,
the Company granted options to purchase an aggregate of 18,600
shares of the Company&amp;#x2019;s Class&amp;#xA0;A Common Stock with a
weighted average fair value of $47.55 per share, of which an option
for 7,500 shares was a special long-term retention stock option
granted to a key employee.&amp;#xA0;The special long-term retention
stock option is service-based with 60% of the shares vesting on
January&amp;#xA0;1, 2017 and the remaining shares vesting annually in
equal tranches over the following four years.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;On February&amp;#xA0;27, 2012,
the Company granted an additional option to purchase 24,000 shares
of the Company&amp;#x2019;s Class&amp;#xA0;A Common Stock with a weighted
average fair value of $41.64 per share.&amp;#xA0;The option is a
service-based stock option and vests annually at approximately
33%&amp;#xA0;per year starting on the third anniversary of the grant
date.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</us-gaap:DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock>
  <us-gaap:NoncashOrPartNoncashAcquisitionOtherAssetsAcquired1 contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_35">1163000</us-gaap:NoncashOrPartNoncashAcquisitionOtherAssetsAcquired1>
  <us-gaap:GeneralAndAdministrativeExpense contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_FAA5E579-40E5-4205-8633-DC139B9BD1C5_1_7">11513000</us-gaap:GeneralAndAdministrativeExpense>
  <us-gaap:WeightedAverageNumberOfDilutedSharesOutstanding contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_1_8">13449000</us-gaap:WeightedAverageNumberOfDilutedSharesOutstanding>
  <us-gaap:PaymentsToAcquireBusinessesNetOfCashAcquired contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_19">1477000</us-gaap:PaymentsToAcquireBusinessesNetOfCashAcquired>
  <us-gaap:NetCashProvidedByUsedInFinancingActivities contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_26">1953000</us-gaap:NetCashProvidedByUsedInFinancingActivities>
  <us-gaap:WeightedAverageNumberDilutedSharesOutstandingAdjustment contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_1_7">690000</us-gaap:WeightedAverageNumberDilutedSharesOutstandingAdjustment>
  <sam:LineOfCreditFacilitiesTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_915ED080-8EB9-4787-BA66-CD27BCB970E4_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="100%"&gt;
&lt;tr&gt;
&lt;td valign="top" width="4%" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;H.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="top" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;Line of
Credit&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The Company has a credit
facility in place that provides for a $50.0 million revolving line
of credit which expires on March&amp;#xA0;31, 2015. As of
March&amp;#xA0;31, 2012, there were no borrowings outstanding and the
line of credit was fully available to the Company for borrowing.
The Company was not in violation of any of its covenants to the
lender under the credit facility.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</sam:LineOfCreditFacilitiesTextBlock>
  <sam:ProvisionForReductionOfDoubtfulAccounts contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_6">-24000</sam:ProvisionForReductionOfDoubtfulAccounts>
  <sam:ProductRecallsDisclosureTextBlock contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" id="id_21744_38535D49-4F3C-401E-BE17-C13FD972B225_1_0">&lt;div&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="100%"&gt;
&lt;tr&gt;
&lt;td valign="top" width="4%" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;G.&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="top" align="left"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;b&gt;Product
Recall&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="PADDING-BOTTOM: 0px; MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;In April 2008, the Company
announced a voluntary product recall of certain glass bottles of
its Samuel Adams&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;sup style="POSITION: relative; BOTTOM: 0.8ex; VERTICAL-ALIGN: baseline"&gt;&amp;#xAE;&lt;/sup&gt;&lt;/font&gt;
products. The recall was a precautionary step and resulted from
routine quality control inspections at the Cincinnati Brewery,
which detected glass inclusions in certain bottles of beer. The
recall process was substantially completed during the fourth
quarter of 2008.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;The following table
summarizes the Company&amp;#x2019;s reserves and reserve activities for
the product recall for the thirteen weeks ended March&amp;#xA0;31, 2012
(in thousands):&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px; FONT-SIZE: 12px"&gt;
&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/p&gt;
&lt;table style="BORDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="92%" align="center"&gt;
&lt;tr&gt;
&lt;td width="63%"&gt;&lt;/td&gt;
&lt;td valign="bottom" width="7%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td valign="bottom" width="7%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td valign="bottom" width="7%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td valign="bottom" width="7%"&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;td&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;Reserves at&lt;br /&gt;
December&amp;#xA0;31,&lt;br /&gt;
2011&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;Changes&amp;#xA0;in&lt;br /&gt;
Estimates&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;Reserves&lt;br /&gt;
Used&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="1"&gt;&lt;b&gt;Reserves&amp;#xA0;at&lt;br /&gt;
March&amp;#xA0;31,&lt;br /&gt;
2012&lt;/b&gt;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Excise tax
credit&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;(242&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;)&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#x2014;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;242&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#x2014;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Recall-related
costs&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;54&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;7&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;(52&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;)&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;9&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr bgcolor="#CCEEFF"&gt;
&lt;td valign="top"&gt;
&lt;p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Inventory
reserves&lt;/font&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;67&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#x2014;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;(67&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;)&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#x2014;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 1px solid"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td valign="top"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;(121&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;)&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;7&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;123&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font size="1"&gt;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;$&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" align="right"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;9&lt;/font&gt;&lt;/td&gt;
&lt;td valign="bottom" nowrap="nowrap"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&amp;#xA0;&amp;#xA0;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="FONT-SIZE: 1px"&gt;
&lt;td valign="bottom"&gt;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;&amp;#xA0;&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td valign="bottom"&gt;
&lt;p style="BORDER-TOP: #000000 3px double"&gt;&amp;#xA0;&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;&amp;#xA0;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;During the second quarter
of 2011, the Company and its former glass bottle supplier entered
into an&amp;#xA0;agreement&amp;#xA0;to settle all claims regarding the
recall. The Company received a cash payment of $20.5 million, which
was recorded as an offset to operating expenses, and all parties
have released each other of any claims as they relate to this
matter.&amp;#xA0;In addition, the Company reversed approximately $0.6
million in reserves against invoices due to the supplier, which was
recorded as an offset to cost of goods sold.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;&lt;font style="FONT-FAMILY: Times New Roman" size="2"&gt;Although the Company is not
aware of any additional quality or safety issues that are likely to
result in material recalls or withdrawals, there can be no
assurance that additional issues will not be identified in the
future.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;
&lt;/div&gt;</sam:ProductRecallsDisclosureTextBlock>
  <sam:IncreaseDecreaseInAccruedExpensesAndOtherCurrentLiabilities contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_14">-6163000</sam:IncreaseDecreaseInAccruedExpensesAndOtherCurrentLiabilities>
  <sam:NetProceedsFromSaleOfInvestmentShares contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0" unitRef="iso4217_USD" decimals="-3" id="id_21744_D9AC6382-8DFE-46EC-96D4-E9C5622EF543_1_25">235000</sam:NetProceedsFromSaleOfInvestmentShares>
  <us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_446653x473205_453257x450712" unitRef="shares" decimals="INF" id="id_21744_F5E36CFE-1969-4B57-A3A2-3EBC1B675556_1001_1">71100</us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod>
  <us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_446653x473205_453257x450712" unitRef="shares" decimals="INF" id="id_21744_F5E36CFE-1969-4B57-A3A2-3EBC1B675556_1001_2">4550</us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod>
  <sam:ServicePeriodForOtherCommitmentsRelatedToBreweryAcquisition contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_452537x543770_482197x494810" id="id_21744_8AE8A5A9-E776-48A3-B997-3D1E84264DF6_1001_0">P2Y</sam:ServicePeriodForOtherCommitmentsRelatedToBreweryAcquisition>
  <us-gaap:WeightedAverageNumberOfSharesOutstandingBasic contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_453257x447425" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_1001_2">4107000</us-gaap:WeightedAverageNumberOfSharesOutstandingBasic>
  <us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_453257x450712" unitRef="shares" decimals="INF" id="id_21744_F5E36CFE-1969-4B57-A3A2-3EBC1B675556_2001_0">267275</us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount>
  <us-gaap:WeightedAverageNumberOfSharesOutstandingBasic contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_453257x450712" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_2001_1">8652000</us-gaap:WeightedAverageNumberOfSharesOutstandingBasic>
  <us-gaap:ProductWarrantyAccrualPayments contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_453903x444054_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_3_3">67000</us-gaap:ProductWarrantyAccrualPayments>
  <us-gaap:ProductWarrantyAccrualPayments contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_453903x467913_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_1_3">-242000</us-gaap:ProductWarrantyAccrualPayments>
  <us-gaap:ProductWarrantyAccrualPayments contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_453903x493989_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_2_3">52000</us-gaap:ProductWarrantyAccrualPayments>
  <us-gaap:ProductWarrantyAccrualPreexistingIncreaseDecrease contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_453903x493989_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_2_2">7000</us-gaap:ProductWarrantyAccrualPreexistingIncreaseDecrease>
  <us-gaap:IncomeTaxExaminationDescription contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_454232x444751" id="id_21744_75963A19-EBB6-4174-B7A6-B52907DDAF5E_1003_1">The examination was in progress as of March 31, 2012.</us-gaap:IncomeTaxExaminationDescription>
  <us-gaap:IncomeTaxExaminationYearSUnderExamination contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_454232x448287" id="id_21744_0C02D93D-229F-4117-918C-270B119F4500_1001_0">The Company&apos;s state income tax returns remain subject to examination for three or four years depending on the state&apos;s statute of limitations.</us-gaap:IncomeTaxExaminationYearSUnderExamination>
  <sam:IncomeTaxReturnExaminationPeriod contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_454232x448287_454814x452760" id="id_21744_0C02D93D-229F-4117-918C-270B119F4500_2001_1">P3Y</sam:IncomeTaxReturnExaminationPeriod>
  <sam:IncomeTaxReturnExaminationPeriod contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_454232x448287_454814x454410" id="id_21744_0C02D93D-229F-4117-918C-270B119F4500_3001_2">P4Y</sam:IncomeTaxReturnExaminationPeriod>
  <us-gaap:IncrementalCommonSharesAttributableToShareBasedPaymentArrangements contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_482008x442357" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_3001_6">29000</us-gaap:IncrementalCommonSharesAttributableToShareBasedPaymentArrangements>
  <us-gaap:IncrementalCommonSharesAttributableToShareBasedPaymentArrangements contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_482008x455639" unitRef="shares" decimals="-3" id="id_21744_1DF8AD47-976A-4DEA-837B-F24F51DE999B_4001_5">661000</us-gaap:IncrementalCommonSharesAttributableToShareBasedPaymentArrangements>
  <us-gaap:ProductWarrantyAccrualPayments contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_4_3">-123000</us-gaap:ProductWarrantyAccrualPayments>
  <us-gaap:ProductWarrantyAccrualPreexistingIncreaseDecrease contextRef="eol_PE3179----1210-Q0002_STD_91_20120331_0_482197x454801_494671x455195" unitRef="iso4217_USD" decimals="-3" id="id_21744_25243741-9B22-49B1-9636-BB2E531D860A_4_2">7000</us-gaap:ProductWarrantyAccrualPreexistingIncreaseDecrease>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_482197x454801_494671x455195">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:TypesOfTransactionsAxis">us-gaap:ProductRecallMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="sam:ValuationAllowanceChangeAxis">us-gaap:WarrantyReservesMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_482008x455639">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:EarningsPerShareReconciliationAxis">us-gaap:EmployeeStockOptionMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_482008x442357">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:EarningsPerShareReconciliationAxis">us-gaap:RestrictedStockMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_454232x448287_454814x454410">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:IncomeTaxAuthorityAxis">us-gaap:StateAndLocalJurisdictionMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:RangeAxis">us-gaap:MaximumMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_454232x448287_454814x452760">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:IncomeTaxAuthorityAxis">us-gaap:StateAndLocalJurisdictionMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:RangeAxis">us-gaap:MinimumMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_454232x448287">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:IncomeTaxAuthorityAxis">us-gaap:StateAndLocalJurisdictionMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_454232x444751">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:IncomeTaxAuthorityAxis">us-gaap:InternalRevenueServiceIRSMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_453903x493989_482197x454801_494671x455195">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:TypesOfTransactionsAxis">us-gaap:ProductRecallMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="sam:ValuationAllowanceChangeAxis">us-gaap:WarrantyReservesMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:ValuationAllowancesAndReservesTypeAxis">sam:OtherChargesForProductRecallsAndProductWithdrawalMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_453903x467913_482197x454801_494671x455195">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:TypesOfTransactionsAxis">us-gaap:ProductRecallMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="sam:ValuationAllowanceChangeAxis">us-gaap:WarrantyReservesMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:ValuationAllowancesAndReservesTypeAxis">sam:TaxCreditSalesMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_453903x444054_482197x454801_494671x455195">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:TypesOfTransactionsAxis">us-gaap:ProductRecallMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="sam:ValuationAllowanceChangeAxis">us-gaap:WarrantyReservesMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:ValuationAllowancesAndReservesTypeAxis">us-gaap:InventoryValuationReserveMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_453257x450712">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassAMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_453257x447425">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassBMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_452537x543770_482197x494810">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:TypesOfTransactionsAxis">sam:PersonalServicesAgreementMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:BusinessAcquisitionAxis">sam:SouthernCaliforniaBrewingCompanyIncMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0_446653x473205_453257x450712">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis">sam:PerformanceBasedAwardsMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassAMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20120331_0">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-03-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_91_20110625_0">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
    </entity>
    <period>
      <startDate>2011-03-27</startDate>
      <endDate>2011-06-25</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_90_20110326_0_482008x455639">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:EarningsPerShareReconciliationAxis">us-gaap:EmployeeStockOptionMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2010-12-27</startDate>
      <endDate>2011-03-26</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_90_20110326_0_482008x442357">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:EarningsPerShareReconciliationAxis">us-gaap:RestrictedStockMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2010-12-27</startDate>
      <endDate>2011-03-26</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_90_20110326_0_453257x450712">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassAMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2010-12-27</startDate>
      <endDate>2011-03-26</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_90_20110326_0_453257x447425">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassBMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2010-12-27</startDate>
      <endDate>2011-03-26</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_90_20110326_0_446653x473205_453257x450712">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis">sam:PerformanceBasedAwardsMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassAMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2010-12-27</startDate>
      <endDate>2011-03-26</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_90_20110326_0">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
    </entity>
    <period>
      <startDate>2010-12-27</startDate>
      <endDate>2011-03-26</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_36_20110131_0">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
    </entity>
    <period>
      <startDate>2010-12-27</startDate>
      <endDate>2011-01-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_31_20111031_0_454232x444751">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:IncomeTaxAuthorityAxis">us-gaap:InternalRevenueServiceIRSMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2011-10-01</startDate>
      <endDate>2011-10-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_31_20120131_0_492912x440955">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:ShareBasedCompensationArrangementByPlanNameAxis">us-gaap:StockCompensationPlanMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-01-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_31_20120131_0_441729x472448_492912x440955">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:ShareBasedCompensationArrangementByPlanNameAxis">us-gaap:StockCompensationPlanMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAwardTypeAndPlanNameAxis">sam:KeyEmployeesMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-01-01</startDate>
      <endDate>2012-01-31</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_30_20110930_0_454232x444751">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:IncomeTaxAuthorityAxis">us-gaap:InternalRevenueServiceIRSMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2011-09-01</startDate>
      <endDate>2011-09-30</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_29_20120229_0_492912x440955">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:ShareBasedCompensationArrangementByPlanNameAxis">us-gaap:StockCompensationPlanMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <startDate>2012-02-01</startDate>
      <endDate>2012-02-29</endDate>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770_476530x494951">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:BusinessAcquisitionSecondaryAxis">sam:FirstPaymentMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:BusinessAcquisitionAxis">sam:SouthernCaliforniaBrewingCompanyIncMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-01-04</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770_476530x494950">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:BusinessAcquisitionSecondaryAxis">sam:SecondPaymentMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:BusinessAcquisitionAxis">sam:SouthernCaliforniaBrewingCompanyIncMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-01-04</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120104_0_452537x543770">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:BusinessAcquisitionAxis">sam:SouthernCaliforniaBrewingCompanyIncMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-01-04</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20111231_0_482197x454801_494671x455195">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:TypesOfTransactionsAxis">us-gaap:ProductRecallMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="sam:ValuationAllowanceChangeAxis">us-gaap:WarrantyReservesMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2011-12-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20111231_0_453903x493989_482197x454801_494671x455195">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:TypesOfTransactionsAxis">us-gaap:ProductRecallMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="sam:ValuationAllowanceChangeAxis">us-gaap:WarrantyReservesMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:ValuationAllowancesAndReservesTypeAxis">sam:OtherChargesForProductRecallsAndProductWithdrawalMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2011-12-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20111231_0_453903x467913_482197x454801_494671x455195">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:TypesOfTransactionsAxis">us-gaap:ProductRecallMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="sam:ValuationAllowanceChangeAxis">us-gaap:WarrantyReservesMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:ValuationAllowancesAndReservesTypeAxis">sam:TaxCreditSalesMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2011-12-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20111231_0_453903x444054_482197x454801_494671x455195">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:TypesOfTransactionsAxis">us-gaap:ProductRecallMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="sam:ValuationAllowanceChangeAxis">us-gaap:WarrantyReservesMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:ValuationAllowancesAndReservesTypeAxis">us-gaap:InventoryValuationReserveMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2011-12-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x450712">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassAMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2011-12-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20111231_0_453257x447425">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassBMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2011-12-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20111231_0">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
    </entity>
    <period>
      <instant>2011-12-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20101226_0">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
    </entity>
    <period>
      <instant>2010-12-26</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120331_0_482197x454801_494671x455195">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:TypesOfTransactionsAxis">us-gaap:ProductRecallMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="sam:ValuationAllowanceChangeAxis">us-gaap:WarrantyReservesMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-03-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120331_0_453903x493989_482197x454801_494671x455195">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="sam:TypesOfTransactionsAxis">us-gaap:ProductRecallMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="sam:ValuationAllowanceChangeAxis">us-gaap:WarrantyReservesMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:ValuationAllowancesAndReservesTypeAxis">sam:OtherChargesForProductRecallsAndProductWithdrawalMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-03-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x450712">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassAMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-03-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120331_0_453257x447425">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassBMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-03-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120331_0_452537x543770">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:BusinessAcquisitionAxis">sam:SouthernCaliforniaBrewingCompanyIncMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-03-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120331_0_451419x469865">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:PurchaseCommitmentExcludingLongtermCommitmentAxis">sam:OtherPurchaseCommitmentMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-03-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120331_0_451419x469653">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:PurchaseCommitmentExcludingLongtermCommitmentAxis">sam:AdvertisingMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-03-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120331_0_446993x494818">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis">sam:BarleyMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-03-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120331_0_446993x494817">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis">sam:HopsMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-03-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120331_0">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
    </entity>
    <period>
      <instant>2012-03-31</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20110326_0">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
    </entity>
    <period>
      <instant>2011-03-26</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120427_0_453257x450712">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassAMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-04-27</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120427_0_453257x447425">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:StatementClassOfStockAxis">us-gaap:CommonClassBMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-04-27</instant>
    </period>
  </context>
  <context id="eol_PE3179----1210-Q0002_STD_0_20120403_0_446993x543774_452505x455866">
    <entity>
      <identifier scheme="http://www.sec.gov/CIK">0000949870</identifier>
      <segment><xbrldi:explicitMember dimension="us-gaap:LongTermPurchaseCommitmentByCategoryOfItemPurchasedAxis">sam:BarleyAndMaltMember</xbrldi:explicitMember><xbrldi:explicitMember dimension="us-gaap:SubsequentEventTypeAxis">us-gaap:NewContractMember</xbrldi:explicitMember></segment>
    </entity>
    <period>
      <instant>2012-04-03</instant>
    </period>
  </context>
  <unit id="iso4217_USD">
    <measure>iso4217:USD</measure>
  </unit>
  <unit id="shares">
    <measure>shares</measure>
  </unit>
  <unit id="State">
    <measure>sam:State</measure>
  </unit>
  <unit id="iso4217_USD_per_shares">
    <divide>
      <unitNumerator>
        <measure>iso4217:USD</measure>
      </unitNumerator>
      <unitDenominator>
        <measure>shares</measure>
      </unitDenominator>
    </divide>
  </unit>
  <unit id="pure">
    <measure>pure</measure>
  </unit>
</xbrl>